术语表
What Is Search Intent? How to Map Queries to Page Types
Search intent is the underlying job a user wants done when they type a query—learn, compare, navigate, or buy—and it should dictate page type and content modules.
为什么重要
pSEO fails when every keyword gets the same blog template. Intent-aware templates (glossary vs comparison vs pricing) convert and rank more reliably.
如何落地
- Cluster keywords by intent before generating pages.
- Use comparison templates for 'A vs B' and glossary templates for 'what is'.
- Add decision modules (tables, verdicts) for commercial investigation queries.
- Watch GSC query→page mismatches as a quality signal.
常见问题
How do I detect intent at scale?
Start with SERP feature patterns and modifiers (vs, pricing, near me, what is). Then refine with click data once pages accumulate impressions.
更新于 2026-07-05