术语表
What Is JSON-LD? Structured Data for SEO Explained
JSON-LD (JavaScript Object Notation for Linked Data) is a way to embed schema.org markup in a page as a JSON script, helping search engines interpret entities and relationships.
为什么重要
For pSEO sites, JSON-LD scales cleanly: every generated page can ship Article, FAQ, or Product markup from the same template without fragile HTML microdata.
如何落地
- Prefer JSON-LD over microdata for maintainability.
- Generate FAQ schema only when FAQs are visible on-page.
- Validate with Rich Results testing before bulk publishing.
- Keep markup consistent with visible content to avoid trust issues.
常见问题
Where should JSON-LD live in Next.js?
Render a <script type="application/ld+json"> in the page or a shared JsonLd component, populated from the same content object used by the UI.
更新于 2026-07-12